Monday, 2 July 2018

Make those text messages work.

If you've ever received a reminder text from a service, you know how handy they can be.

For example, a reminder from your hairdresser, or your doctor.

Sometimes in the SMS it will have a 'call to action' where you can reply Y for 'yes I will be there' or 'no please cancel', for example.

One of our favourite authors is Bri Williams, who has great insights into business psychology, and she has written a good article here on SmartCompany about Getting Customer Text Messages Right.