Monday, 13 March 2017

Facebook and Google Advertising - Where you are the product!

Once upon a time, if you wanted to promote your product, you could buy ads in the newspapers, or if you had the budget, ads in TV and radio.

But Google and Facebook have seriously "disrupted" traditional advertising by providing customers with a platform that can reach their target market a lot better than traditional ads ever could.

And the target audience is you, me, and anybody else who uses Google and Facebook.

You know the old saying that if it's free, then you're the product?....this article sums it up rather well:

https://theconversation.com/how-facebook-and-google-changed-the-advertising-game-70050

Wednesday, 8 March 2017

How to Hire a GOOD SEO

Are you sick of spam emails and calls from companies flogging "SEO"?

This means "search engine optimisation"...basically getting found in Google search on the first page.

There is no dark art to doing this, and a lot of people get ripped off by dodgy SEO snake oil floggers promising the world.

So where to for help? Google of course....some fabulous tips of what to look for in an SEO company...