At SMS Express, we are very fortunate to be in a great suburb, spoilt when it comes to food choices.
So when new places open up, I'm always keen to check them out. And it's not only the food, but the way new businesses market themselves to the surrounding area that fascinates me no end.
Prahran in Melbourne is an extremely competitive place for a cafe or restaurant. You have to be good to survive, so it's interesting to see how they approach their marketing....and a note...I admire people who start businesses in hospitality. It is HARD work!!
In our street, one of the long-vacant retail spaces was finally leased. To our delight, a sign went up a few weeks after the LET sign came down..."Pizza and Wine".
We could hardly contain ourselves and eagerly awaited the opening.
Just after Christmas on a Friday night, there was a lot of action in the new shop, and I popped my head in to see when they were opening.
The owner said "we're having a locals night from 6 til 10pm tonight to introduce ourselves to the neighbours..come along. Free pizza and beer. We want you to try our pizzas for yourself and we'll get to know everyone..and we know you'll love our pizzas..see you at 6!".
Well count us in! The manager also put up some signs written in texta saying "Come in and try us. Free for locals.".
Needless to say, the place was packed from 5.50pm.
A couple of us ventured over around 7pm. It was fascinating watching the locals do a double take at the big texta signs, and most of them came in....and why wouldn't you?
I'm well aware of the law of reciprocity, but the test was...are these pizzas really THAT good?.
To our delight, yes they were very good and we've ordered 2 lots in 7 days..and from what we can see, they have been busy from day 1.
I do hope it lasts, as their welcome was amazing, their product walks the talk...and yes we'll be asking them about their database collection and pitching SMS to them asap!!
The try-before-you-buy concept is certainly one that we offer at SMS Express, and while I can't offer you a super-hot thin crispy Marguerita pizza, I can promise you quick and friendly service.
But on a serious note, if you are a startup business, I do encourage you to collect customer data if appropriate. If you have a great product, customers won't hesitate to join your mailing list. Even if you don't use SMS Express to send text message updates, make sure you keep in touch with your clients in a way that they're comfy with, and gets results for you!