Friday, 9 October 2015

Important Tips Before Sending An SMS To Your People

I have put together a little 'thinklist" for you, which I hope you find helpful, and of course get you a good bang for your buck from your SMS campaigns.

  1. Why are you sending this text message?
    Sounds obvious, but what is the benefit to the recipient? Is it an alert and invite or sale or overdue notice?
  2. What is the Call To Action?
    Quite simply this means, what do you want them to do now? Do they:
    - Call you?
    - Click through to a website? (and is your site mobile-friendly?)
    - Text back a reply? (don't forget you can use keywords)
  3. Is there a deadline or closing date? If so, don't forget to add this.
    For example "text back the word YES by 5pm today", "Be quick! Sale ends Friday 25 Nov".
  4. Do your recipients know who the SMS is from?
    Don't forget to put your organisation name in the text message: "Hi Chris, a reminder from Deep Sockets Energy Co that your account is overdue. Call 1300 555 555 now to pay".

    Note if you are using a SenderID with your company name, your recipients cannot reply, so make sure you have another way for them to contact you..eg phone number, website link..
  5. Do you need an optout?
    If it's a sale or promotion, yes you do (to comply with Spam Act 2003).
    If it's an alert and reminder, not usually. But make sure you remove them if they ask.

    SMS Express has 2 ways of adding an optout:
    a) Type it into the message box at the end of your message: "Be quick! Sale ends Friday 25 Nov. 2optout rply STOP" . SEE FIRST IMAGE BELOW

    b) Or use the OptOut place holder button. SEE SECOND IMAGE BELOW

    Also, if you use a word SENDER ID, you should use the OptOut Placeholder button.






 6. Don't forget to log in check REPLIES (if you are not using SENDERID). And remember, you can have any replies forwarded to your email address free. Set this up in Accounts > scroll down to Incoming Messages Forwarding Settings box.

As always call 1300 668 287 or 0418 384 394 if you need a helping hand :)








Friday, 2 October 2015

Daylight Savings and SMS Scheduling

If you schedule your SMS messages to go out at a certain time, this will affect you. If you send messages out instantly this will not affect you.


If you need to adjust for Daylight savings, you can adjust to your local time easily via your Account Settings page.

The Current Time is normally set to Server Time + 8 hours (480 minutes) and during Daylight Savings it's Server Time + 9 hours (540 minutes) and does not automatically adjust to Daylight Savings times.


The Current Time is also shown in Bulk Message and Single Message pages.

If you are in a time zone such as WA, your Account Time defaults to server time + 8 hrs, so if you schedule messages you will need to change this to server time + 5hrs or 360 minutes.

Below are some "before and after" screen shots. As our office is in Melbourne, my account time is 480 (server time +8 hrs):



 
 Now I have adjusted for DST for Victoria: (server time + 9hrs):







 ..and here's where to find the Current Time in Bulk Message:





 If you need me to fix for you please call 1300 668 287 or kerryn@smsexpress.com.au