Tuesday, 24 March 2015

How does your website look on mobile phones? Google update for mobile search

You may have heard the news about Google doing a big update to their search engine and it does sound a bit scary.

Many people now visit websites using their mobile phones, and Google's philosophy is to serve up relevant and readable content to its googlers..you and me.

So what Google will do is maybe rank your competitor's website above yours if their site looks better than yours on a mobile phone browser.

According to Google, it won't affect the "normal" desktop search.

But if your site does get a lot of traffic from mobiles then this may really affect you, so talk to your webmaster about getting a "responsive" website. Responsive simply means that your pages will resize comfortably no matter what the screen size.

And yes, SMS Express IT staff are busy on our site too...we'll be rolling out some big changes in the coming months.

Having said all that, our stats show the overwhelming number of visitors to www.smsexpress.com.au are on a PC, and hardly any from mobiles, but of course this may change.

So how do you know where your visitors come from? We use Google Analytics, which has a migraine-inducing amount of bells and whistles...and we trawl through all this to get some basic stats about our website visitors.

Along with Webmaster Tools, Analytics is pretty good....and free!

So if your stats show that lots of people are arriving on your site via a smart phone, then it's a good idea to look at upgrading to that responsive or mobile-friendly site.

Many people now use WordPress or Joomla or Drupal, which are called CMS, or content management systems. I may cop some criticism for saying this, but I am not a fan of these CMSs as they are so prone to hacking..especially the fancy plugins you get for them.

But if you do like Wordpress, and there are many great themes which look terrific on mobile, get some help on how to keep it secure.

...and don't forget, on any site or in your business premises, make sure you get customers to opt-in to receiving text messages from you, so you can continue to market to them in the most effective way (in our opinion!)....via SMS!