Yes it can by setting up a SENDER ID, which allows 11 characters including spaces. For example you can have the SENDER ID as ACME CO, and this will show up on the recipient’s phone as FROM ACME CO instead of the system’s mobile number.
BUT, there are 2 reasons why SENDER ID is not recommended. Some telcos may block messages that have no proper “reply path” (i.e. a return mobile number) because this is what spammers do….so you cannot trace the number! So your message may never even get to your recipients. Also your recipients cannot reply to a SENDER ID. They can only reply to a number (reply path).
If you really want to use SENDER ID, you can. But if you are sending a commercial message (ad, promotion), ensure you do stay within the Spam Act by adding an Opt Out. The SMS Express ONLINE system (not the app) now has an OptOut placeholder that you can add to your message, which shows up as a URL (website link) in recipients’ messages, and they click to be automatically removed from your list.
We have a video on our YouTube channel which shows you how to do this..or just call us on 1300 668 287